VanMoof
Letโs Not Go Back
An e-bike rider pedals forwards into a car-free utopia
For e-bike brand Vanmoof, the battle against car-congested cities is on.
We worked with director Paul Geusebroek to show how electric riding can be a much-needed breath of fresh air amidst the smog โ and inspiration for urbanites to keep moving forward rather than reverting to destructive habits of the past.
VanMoof press release