HP
Omen Challenge


eSports pros compete in a live Twitch broadcast where the audience pulls the strings


We created the first-ever live-action show on Twitch to get gamers on board with HPโ€™s initial entry into eSports. The show was so wildly popular that the Omen Challenge format continued for numerous editions and led to HP creating an entire sub-brand named OMEN by HP.

Webby Awards Winner

FWA site of the day