adidas
We All Need Someone To Make Us Believe


No one wins alone




Everyone needs someone to help make them believe “You Got This.” The next chapter of our adidas’s brand campaign supports the continued ambition to help disarm negative pressure in sport. Underpinning the rallying cry of “You Got This,” the campaign shifts focus to the importance of positivity in sport and the pivotal role that parents, coaches, teammates, and friends play from the sidelines in supporting athletes at every level.