POLAROID - Color Is Weird
To launch Polaroid's brand new psychedelic Retinex Film Frames and explain the mind-bending colour theory behind them, we collaborated with Charlie Toqué to create a 70s-inspired animated 'science lesson' of cosmic proportions.
It’s Nice That [feature]
From Polaroid Pictures To Perception [article]
It’s Nice That [feature]
From Polaroid Pictures To Perception [article]
![](https://freight.cargo.site/t/original/i/eb106d49c3c201d0d22c207c1c5951ed37165b243ca45105d55106940c8c2708/00f832d4-a5ff-48b0-b543-8044085736ef_rw_1200.gif)
![](https://freight.cargo.site/t/original/i/41e2fa13f8f90b25e237263d9b9c04d717508d608950b93d320062e1dca2832b/i-Type_Retinex_Round_Frame_Francesco_Sambati_006285_3_Now-_3000px.jpeg)
![](https://freight.cargo.site/t/original/i/5bf73667e1003e4ac669be101290dc70128421b1692a738d75a785cdf793a7f2/i-Type_Retinex_Round_Frame_Francesco_Sambati_006285_1_Now-_3000px.jpeg)
![](https://freight.cargo.site/t/original/i/4f1b60b027c443e1e33d7154f3cb4ea79b118783b46f58d8aa47b855489f0cb3/Retinex_Gif_Packshot_16x9.gif)
![](https://freight.cargo.site/t/original/i/1e5a14e9da03901cd1dc1e22e08f2a812942d7dcaf65a10c22585dcc61c770af/Retinex_Gif_Grass_16x9.gif)
![](https://freight.cargo.site/t/original/i/e1a63498d290d1dcc5ad5a71cf9b62d5ce198811e00e54b379d8343eba05bb3b/006285_PolaroidRetinex_KeyVisual2.jpeg)
![](https://freight.cargo.site/t/original/i/a707124b50bf5973b91cb5a8d388340b32a9d63079e7fc84b43e3c17ba7d13bb/006285_PolaroidRetinex_KeyVisual1.jpeg)
![](https://freight.cargo.site/t/original/i/b0c6e21ca7e2d81c3a5013493fd4a3317bd935929af6f01628e1f9673b23d886/i-Type_Retinex_Round_Frame_Francesco_Sambati_006285_2_Now-_3000px.jpeg)
Illustrator, Animation Director, Post Production - Charlie Toqué