HP in Antarctica
As part of HP's (Hewlett Packard) #BendTheRules campaign, we got explorer Justin Packshaw to follow in the footsteps of legendary explorer Ernest Shackleton on a pretty insane journey through Antarctica. We stayed in touch with Justin throughout his expedition and used photos and diary entries sent to us via his HP laptop to produce a narrative on social media that basically became an exteme product demo.
![](https://freight.cargo.site/t/original/i/fdc8312b4ea9686790be306cff117ada335726cd82ffe7e46f092c22af9c6dc8/Screenshot-2023-11-15-at-13.48.51.png)