BUGABOO - Baby Bumps
The pregnant belly is perfectly engineered by nature; it’s warm, safe, and ultra-comfortable – just like the Bugaboo Fox 5. Of course, nothing can compete with nature, so we positioned the stroller as an upgrade to carrying a baby inside a belly.
The campaign allows the brand to pay homage to the amazing human body and the process of pregnancy. It is a self-effacing and unexpected brand stance that expectant mothers can get behind – making them feel understood and celebrated.
The campaign allows the brand to pay homage to the amazing human body and the process of pregnancy. It is a self-effacing and unexpected brand stance that expectant mothers can get behind – making them feel understood and celebrated.
