ASICS - Want It More
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We were part of the concept and launch of the worldwide ASICS campaign ‘Want It More’.
Our selection of press ads were created to take ASICS away from it’s overly-techy roots and reposition them as more raw, and more rugged.
The Guardian said that "The line - "Want it more" - made Nike's "Just do it" sound laidback, flaky and out of date".
Our selection of press ads were created to take ASICS away from it’s overly-techy roots and reposition them as more raw, and more rugged.
The Guardian said that "The line - "Want it more" - made Nike's "Just do it" sound laidback, flaky and out of date".
