𓍊𓋼 𓆏 𓋼𓍊  

Alex Rigby is an independent senior creative/ACD and copywriter based in Amsterdam.

Availability from Mar 2024.

𓆝 𓆟 𓆞 𓆝 𓆟

Email | LinkedIn | Music



Agency exp.
GOODBY, SILVERSTEIN & PARTNERS (US)
180 AMSTERDAM (NL)
ANTINOMY LABS (NL)
HALAL STUDIOS (NL)
WONDERLAND (NL)
DDB BERLIN (DE)
MODEM (NL)
TBWA (NL)

In-house exp.
NATIVE INSTRUMENTS
VOLKSWAGEN
WETRANSFER
POLAROID
ACE&TATE
VANMOOF
BUGABOO
ADIDAS




ANTINOMY LABS - 404



Antinomy Labs was approached an anonymous entity to create a multifaceted and ambitious generative art project.

404 was presented as an advanced civilisation’s response to The Voyager Golden Record.

404’s intention was to present itself; a self-learning technology (AI) invented by an extra terrestrial race. The vision was to show life on planet earth, their world - the environment they inhabit, their biology and their secrets.

This intricate narrative became the backbone of an expansive and explorable 3D world. We imagined how an alien planet looks like if it were born into extreme states of existence. The landscapes evolved into a collection of 4,444 unique generative NFTs, each featuring moody visuals that highlight a tech cautionary tale woven into 404’s AI-centric narrative.

An immersive playable experience inside the metaverse platform Mona was also created for anyone to explore, find hidden artefacts and uncover more of the overall lore of the project.
Team: Alex Rigby, Alexa Chirnoagă, Bethany Edgoose (Inferstudio), Erno Forsström, Léo Imbert, Christie Morgan, Teresa Fogolari (Morbo), Quentin Briel–Duchâtel, Baptiste Briel, KLOAQ, Transient Labs.